Jerry Yang, Head of Growth, Coffee Meets Bagel
"Jackie is one of the sharpest brand operators I've had the pleasure to work with.
First off, she's always on top of the cultural zeitgeist, across multiple markets that the business cares about. She knows what's up.
Secondly, she has great taste. Whether it's design, copy or user flows, she is able to distill what excellent looks like and hold her team accountable to excellence.
Lastly, she has a spiky point of view. She's able to come up with unorthodox ideas that cut through the noise and make people resonate emotionally.
With these 3 superpowers, I've no doubt she'll be able to elevate the brand for any marketing team that's lucky enough to have her.
Outside the brand scope, she's a great person to collaborate or hang out with too. And she never fails to liven things up with her quick wit.”
Delbert Ty, Owner at TynkTank Pte Ltd (former CMO, Coffee Meets Bagel)
“I've worked with Jackie directly on all the brand campaigns she led while in CMB and that's all featured in her projects page. What I want to share is something that is not as sexy but is quite characteristic of how Jackie tackles problems and why she's special.
The context was about trying to understand how to best approach product marketing since that has never been much of a focus for CMB. I encouraged Jackie to take it on and not be fussed about departmental lines or scope or titles.
She took the problem head on and approached it with data. She leveraged our ability to field massive surveys to our users quickly to understand how our users were thinking about the product and what needed more product marketing. She then devised a framework to force rank all these issues.
Finally she took all these insights, got buy in from all the departments and executed a campaign to drive the chosen message. In addition she also indirectly influenced how CRM and product thought about their future roadmaps.”
Dana Yacyk, VP, Communications at Foot Locker | Former Senior PR Manager, Swimsuits For All
“Jackie was one of my favorite teammates at Swimsuits For All — dependable, sharp, and always thinking big picture. She brought creative ideas grounded in data, and we bounced ideas off each other constantly. She had a great instinct for what would resonate, and she made every project more thoughtful, fast-moving, and fun.”
Taylor Chan, CCO, Wong Fu Productions
“I worked with Jackie on multiple partnerships as a creator and she was instrumental to making each a success. She’s an effective communicator and thoughtful strategist. She gave us the creative trust and space to lead, even in areas outside her own expertise, which allowed us to do our best work. When something didn’t work, she was able to pinpoint it quickly and redirect us respectfully. She showed a clear understanding of what works best for our brand, and guided the creative direction in a way that served each campaign’s goals while enabling us to make our best work.”
Paige Butterfield, Senior Content Designer, Coffee Meets Bagel
“Jackie’s one of the most thoughtful brand-marketing managers I’ve worked with. She’s sharp and strategic, but also a genuinely great partner – collaborative, grounded, and easy to trust. She leads with heart, really listens, and has a way of bringing out the best in the people around her.”
Michael Van Der Kamp, Senior Software Engineer, Coffee Meets Bagel
“I saw Jackie pull off impressive campaigns during our shared tenure. She would creatively and efficiently make a splash that drew in users. She understood our target market, and there was always considerable excitement when she revealed a campaign or collaboration. She is also a delight to work with!”
Kaitlyn Crow, Content Marketing Specialist, Coffee Meets Bagel