Jackie Anzaroot | [email protected] | Brooklyn, NY | www.jackieanzaroot.com
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STRATEGIC INTEGRATED MARKETER
Drives double- and triple-digit sign-up growth through integrated campaigns rooted in insight, brand strategy, and AI-enabled execution. Known for bold initiatives that deliver measurable business impact across channels and markets.
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Experience
COFFEE MEETS BAGEL - Senior Integrated Marketing Manager, Global (US & APAC) | New York, NY (Remote) | 2018 - 2025
Grew remit from managing owned social to leading global integrated marketing strategy and cross-functional execution, overseeing a full-time team, agencies, creatives, and contractors.
Global: Brand differentiation and positioning
- Spearheaded a full brand refresh grounded in qual + quant insights, repositioning CMB as the app for serious relationships. Delivered a +109% YoY increase in target media coverage (via Meltwater).
Domestic: Deepen relevance among brand’s core demographic (AAPI daters)
- Achieved a +23% YoY lift in sign-ups through an influencer-led campaign spotlighting Asian American men and challenging dating app stereotypes.
- Generated a +162% YoY earned media lift through 20+ community sponsorships — built on a scalable event model I developed from scratch.
APAC: Drive regional expansion and market growth
- Launched new markets in Bangkok (+140% sign-ups) and Taipei (+54%), activating local agencies and influencers through research-driven events tailored to regional dating behaviors.
- Drove +20% sign-up growth in Singapore and Hong Kong by running the “Ditch the List” integrated campaign — a PR, paid, OOH, and influencer push that reframed local rigid dating criteria.
FULLBEAUTY BRANDS - Senior Content Marketing Manager | New York, NY | 2017 - 2018
Led social and influencer strategy across five apparel brands. Managed a team of 5 to deliver tailored strategies per audience.
- Boosted Facebook engagement by +93% (Woman Within) and +75% (King Size) through optimized content strategy.
- Developed cohesive, always-on content strategies across Facebook and Instagram for four brands.
- Managed and mentored a team of 5 to execute platform-specific strategies that reflected each brand’s audience.